March 4, 2026

A success story from an artist about the Music Industry

A success story from an artist about the Music Industry
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A success story from an artist about the Music Industry
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In this episode of the Music Business Newsletter with Matthew Rix, I read an email from an artist who realized something uncomfortable:
For years, they treated music emotionally seriously but operationally casually.
They waited for inspiration.
They released inconsistently.
They aimed for perfection.
And nothing really moved.
Then they made one shift:
They started treating their music like a real project with structure, deadlines, and weekly execution.
No overnight success.
No viral moment.
But real momentum.
In this episode, we talk about:
 • Why passion without structure stalls careers
 • The difference between being creative and being consistent
 • How discipline unlocks growth
 • Why “waiting until it’s perfect” kills output
 • The operational mindset most artists avoid
 • How to move from hobbyist thinking to career thinking
This isn’t about grinding yourself into burnout.
It’s about understanding that execution matters more than emotion.
If you’ve ever felt stuck despite caring deeply about your music, this episode will hit home.
Have a question about the music industry or your career?
Send it to MatthewRix.com, includ ing as many details as possible so your question can help others too.
#musicbusiness #musicindustry #matthewrix #musicindustrysecrets


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WEBVTT

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Hey, this is Matthew Ricks.

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And today on the Music Business newsletter, we got an

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email from an artist who wants to tell us what

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he's learned after he stopped just treating his music.

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Kind of passively.

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And I'll get to it and when I get to it,

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but before we jump into this awesome email, if you

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have a question on the music industry that you'd like

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for me to answer, just go to Matthewricks dot com

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click submit your question, give me as many details as possible,

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and we will answer it here on the channel. Now

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for the email, he says, Hey, Matthew, I've been listening

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to the Matrics Minutes for a few years now and

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a lot of what you talk about has helped shift

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my thinking. Well that was the whole point in twenty

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fourteen when we started twenty four twelve years now. Granted

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we haven't done the Matrics Minute, you know, consistently, and

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we took some time off at different points in the

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last twelve years, but to think, like just said back

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and just be like it has been twelve years since

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we release that thing. Here's a fun little bit of information.

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When I release the Matrics Minute, and I already talk

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talked about how I recorded them in my car when

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we first started going, I would just talking to my phone.

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But we needed an album cover, and I didn't have

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a lot of pictures at the time that weren't owned

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by somebody else. So I was in like a year

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or two prior. I was in New York City at

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the Plaza Hotel and I was wearing a suit and

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a shirt and I took a picture a selfie by

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the elevator for whatever reason, and I was like, let's

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use that, and that thing like as it kept growing,

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I was like, that picture's horrible. But anyways, he says,

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the things I've learned from the Mattricks Minute, especially the

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parts about consistency, structure, building relationships, and doing things even

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when they don't feel perfect.

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So thank you for that, he said.

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I wanted to write in let you and your viewers

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know something I've been wrestling with recently that finally clicked

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for me after way longer than it should have. He says,

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for years, I treated my music like a side thing, emotional, meaningful,

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but incredibly unstructured. If I had time, I worked on songs.

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If I didn't, I didn't it felt if it felt

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good that day, I wrote it. If not, I waited

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for inspiration. I treated every release like something that had

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to be perfect, which meant nothing ever really got finished.

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I stayed emotionally serious about music, but operationally casual. That's

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a good line right there. I stayed emotionally serious about

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music but operationally casual.

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How many things in our lives could we have that about.

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I mean, you know, if you're married, if you're like, yeah, emotionally,

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I was really invested, but I just didn't really care.

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It's kind of checked out. Netflix is more important than

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my significant other. Same thing with going to the jym,

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eating healthy. You're building your career in music, he said.

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Then something changed.

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I wrote it article where someone said that once they

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added structure, time blocks, real deadlines, and actual deliverables, everything

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in music, in my music life started to move differently,

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he said, not necessarily faster, but cleaner and more intentional.

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It wasn't about creativity happening on demand. It was about

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execution happening period. And then I found the matrics minute

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on a random Google search. Thank you, So you know

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what happened when you got your structure was that it

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was I think sometimes as a creative we can push

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it I'm not feeling it, but I gotta I gotta

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do it.

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It's like almost like you're.

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Just checking it off the list, and that can be

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kind of burn in something. But if you're always sitting

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around just waiting for inspiration, it's never going to come.

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What happened is is it's like it's almost like buying

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fake plays for Spotify. You'll just see a spike and

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then you'll just see that. It's like you keep crashing out.

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So if every day you commit to doing something, which

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is what I tell artists on these music newsletters and

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everything is like at night, just commit to building your

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fan base. Just commit to posting. You know, if you're

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writing music, commit just time. Most of the stuff you're

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gonna write, no one's ever gonna hear. Most of the

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stuff you write tomorrow will not see the next day.

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But you got to just put your reps in. It's

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like anything nothing in life is going to be excellent

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for you if you don't practice at it, if you

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don't do the things that the other people refuse to do.

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When we are going out in twenty fourteen, twenty fifteen,

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we're doing these speaking events, traveling the world, I would

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always commend the artists who showed up, and it's because

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you did what the others made excuses that they couldn't do.

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Winners do the stuff that the losers refuse to do.

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It's just the way it is. That's like anything in life.

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If you don't show up, you're not going to succeed,

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he says. For the past few months, I've started treating

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my music career like a project with a timeline instead

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of an emotion with no calendar. I do things like

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schedule time every week for writing instead of waiting for inspiration.

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Beautiful and let me let me add here. When you're

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scheduling time to write and you write, it doesn't have

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to be great. Just get it out there because it

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might be. You might You might spend all night working

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on one line and be like, well, that was a

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waste of a night. But then a month later you'll

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come back to it, or you'll need that line, and

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then instantly things will things will just take off from

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that one night that you didn't really see any progress,

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he says. I set release deadlines and stick to them

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no matter what perfect he goes. I plan social promo

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show routes.

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He goes.

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I plan social promo show routes weeks ahead instead of

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randomly posting when I feel like it. I mean, all

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that stuff is available for you to schedule, so you

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don't have to just like randomly do it.

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You can come up with a consistent plan.

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He said, break big goals into weekly small actions, and

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I can actually finish.

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This is awesome, my guy, he said.

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The funny thing is nothing magical happened overnight. I didn't

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suddenly get signed or blow up on Spotify. But everything

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feels more real. I see a gradual, sudden shift happening.

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Slow and ste I've been saying slow instead. He wins

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the race for twelve years, he says, I'm shipping music,

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I'm finishing projects, and most importantly, I'm building momentum instead

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of spinning in circles. Because what you're doing is you're

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actually becoming the master of your destiny instead of just

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like letting the currents and the wind and the weather

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and everything else dictate where you're going. You're like, I'm

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committed to doing this. It's one of those mindsets you

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have to have as an artist. If you're gonna take

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the island, you burn the boats like there's no turning back,

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and so many artists we read these emails.

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I get the emails that we don't even.

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Respond to because they're just so stupid. They're not going

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to do anything unless they can get a guarantee it's

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gonna be worth their time. Nothing in life is a

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guarantee besides death and taxes.

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He says, this shift.

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Mattered more than any single opportunity ever did right because

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you weren't waiting for anything to happen.

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You went and created something for you. You know.

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It's most artists want to wait for the phone to

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ring and it never does, and then they're like.

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Well I tried, I did everything I could.

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You many times over the last twenty five years being

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in this industry, you would talk to an artist and

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say I've done everything, and then you ask them what

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they've done and they're like, well, I've done three things,

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because you know, I've done everything, and you're like everything, Well,

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I've done one hundred things, like one hundred things, and

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they're like, okay, I did like three things and they

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gave up. He says, So now I'm trying to think

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about music as something that requires management, not just passion.

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I used to think passion was the hardest part. Now

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I realize it's the consistency and structure that makes passion

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matter without a doubt, without a doubt, He says, I'm

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curious what you think about this idea of treating music

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like a real operation.

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I always talk about you got to have that.

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You got to have that beautiful balance of the art

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and the business, and until you get somebody to take

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over the business, you got to do both. And that

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means being consistent, building that fan base, building those personal

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emotional connections with people, be invisible, reaching out to people,

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cold calling, being rejected. You're gonna send DMS to people

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that follow your account, They're never going to respond. So

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what you move on? You worry about the people who

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do respond, He says. Lot of artists talk about inspiration

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and emotion, but not as many talk about the discipline

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that has to underlie everything that it follows. Well, no,

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they don't talk about discipline because they don't have discipline.

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Why do you, I mean, how are you gonna how

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are you gonna? How are you gonna preach about discipline?

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But you are drunk, or you're addicted to you know, narcotics,

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or you don't pick up your instrument, and play every day.

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Look at a great athlete. A great athlete doesn't just

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practice on game day. A great athlete practices six seven times.

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A week when there is no games.

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You have to have that same discipline, the same structure.

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You see it with the Jim Brose. You see it

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with people when it comes to college. You're never you know,

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how are you gonna be a lawyer or a doctor,

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And you know, don't do anything besides once a week

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show up and go to class. You don't do any homework,

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you don't do any studies, you don't do anything.

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How are you gonna do that? And there's no different

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in music.

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He said, what you've said before about execute being more

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important than perfection really resonates with this and my new

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game plan.

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He says.

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I'm grateful for the clarity that the shift has given me,

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and I want to hear your take on how artists

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move from being casual creators to actual career builders. Thanks

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for everything, Thanks for the insight, Bob. I mean, if

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you want to know, you want to know how to

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move from being casual creators to actual career builders, you

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got to just be consistent, and you're doing it consistent

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with your release schedule, consistent when it comes to posting,

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consistent with writing, consistent with trying to book shows.

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That consistency is what will give.

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You an advantage over everybody, because most artists love to

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talk a big game. Most artists love to you know,

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they love to tell you. I mean, you see all

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the emails we get on this channel.

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Everybody's got an excuse. I don't have time. I'm blaming

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the algorithm.

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It Spotify's fault, it's the industry's fault, it was our

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manager's fault. You gotta take you gotta take your career

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in your own hands. And what happened with you is

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I think you probably got tired of just mediocrity and

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you're like, I'm going to do something, and I think

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we all get to that point. It's it's like I

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tell people, can you change your life.

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In an instant? People go no, and I'm like, of

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course you can.

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The minute you decide no more, never again, I'm not

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going to do it.

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I'm not going to be this way. You know. I

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have a dear friend that just a year.

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Ago was you know, five eight five nine, weighed three

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hundred and thirty pounds. He's down to two thirty in

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a year. How never again did he lose one hundred

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pounds in one night.

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No, but he.

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Changed his life that day when he said no more.

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You said in this email in you changed your career

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that day when you said no more and you came

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into structure. Now, I will caution you with this, don't

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become too structured, because then you're gonna just be it's

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You're just gonna be a robot.

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You know, it's gonna be just very rigid.

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Everything's gonna be like you could be, you know, writing

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a song and you're like, Okay, time's up. Now gonna

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go do the other thing on my schedule. Have the structure, yes,

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but be flexible to be able to bounce around as

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inspiration hits, because you are still at the end of

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the day, and artists and you, still at the end

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of the day need that inspiration. And the best way

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to kill inspiration is to be like overly structured, overly

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addicted to your schedule. You know, there's gonna be a

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ton of people on the internet who tell you to.

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You know, make your bed.

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Every morning, or to drink a green drink every morning

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before you wake up, Like you don't have to follow

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someone else's roles. It sounds like you just became the

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master of your own destiny. And look what's happened. Man,

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You feel more rewarded. The numbers are slowly going up.

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You're learning more about music, business education, You're becoming smarter.

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I mean, you know, I want you to email me

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back in six months if you keep doing this, and

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I think you will email me back in six months

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and let me know.

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Just how everything has changed.

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Because it so many artists could have a career where

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they wouldn't even have time to email me if they

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just did the little things that they refused to do.

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And you, my guy, are not refusing to do those

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little things. And you're gonna have a story to tell.

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And so I want to commend you, and hey, thanks

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for thanks, thanks for being a friend of the Matrics minute.

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When you win that Grammy, I better get thanked for it.

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But I'm proud of you, my guy.

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I'm proud of you, and I actually I would actually

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love to call you out on this channel because I

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think that you are one of them who actually get it.

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But the Crack Squad team found you on Instagram and

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I did follow you, So shoot me a message on Instagram.

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I'd love to hear how things are going. But if

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you have a question on the music industry that you

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would like for me to answer, just go to matthew

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Riggs dot com click submit your question, give me as

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many details as possible. We'll answer it here on the channel.

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And if you are awesome like this guy, please include

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as many details as possible. Just just load me up

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with as much information as possible because I want to

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help celebrate you. I'm Matthew Riggs and until next time,

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I will talk to you later.