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We're gonna talk about radio promotions and pr how much
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should you spend, what's a scam, what isn't? Are we
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dive into that email. I'm gonna go ahead and ask
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you to click like on this video, subscribe, leave me
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a comment if you agree or disagree, And if you
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have a question on the music industry that you'd like
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for me to answer, just go to Matthewicks dot com
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click submit your question.
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It's absolutely free.
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You don't have to be a member, you don't have
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to join a Patreon, you don't have to book me
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for a private session. Just go to Matthewrix dot com,
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give me as many details as possible, and we will
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answer it here on the channel. So for today's email,
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he says, Hey, Matthew, Lately, I've been getting a ton
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of emails and dms from people claiming to be pr
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agencies or radio promoters. They all say the same thing
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that for a small fee they can get my music
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on playlists, blogs, radio stations, and even in front of
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record labels. Wow, they covered they covered the you know,
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the gauntlet on that one. So pr agencies or radio
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promoters for a small fee, which we'll get into the
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small fee here in a second can do playliss placement,
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blog placement in radio stations, and then also act as
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an an R person. If an actual company could do that,
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that would be outstanding. But you know, there's something for everybody.
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Oh no, I'm not you know, I'm not looking for
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pr I'm just looking for radio play.
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Oh, we do that.
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I'm not looking for radio play. Apparently it's two thousand
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and six. And I'd really like some blog placement. Oh,
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we can do that as well. Now I'm not looking
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for blog placement. I really like to get signed by
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a major.
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We can do that as well. Just I'm serious. I'm
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going to buy a red flag and just wave it,
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he says.
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Some of them are asking for one thousand to three
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thousand dollars, others want a small monthly retainer, and a
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few even claim to have connections at major radio stations.
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I'm sure they do claim all that. So they want
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a thousand to three thousand dollars and they can make
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all your dreams come true for just one thousand dollars.
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One time payment of one thousand dollars. We can make
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your dreams come true with playlist placements and blogs and
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radio stations and record labels, he says, radio stations. I
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guess he means radio promotions. Others want a monthly retainer. Yeah,
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this is all just a scam. It's all. I know
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a lot of great independent radio promoters. And what an
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independent radio promoter is that they don't work for a
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record label. Record labels actually hire the independent radio promoters
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to work a song to radio. And all the great
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radio promoters I know do not mess with trying to
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get you a record deal or playlist placement. And I
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cannot believe in twenty twenty five you received a DM
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from somebody trying to shake you down for one thousand
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dollars to get you on a blog. There are some
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gutsy people in this world. I will just say that.
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But here's the thing.
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This is the sad part. They've gotten this from somebody.
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They've gotten this from somebody. They've gotten one to three
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thousand dollars with hopes of playlist placements, radio station services
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getting their song service to them. Blogs people still do blogs.
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I don't know anyways, And being put in front of
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a reclue, he says, I'm not totally new to this.
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I've been releasing music for a few years, have a
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couple of thousand monthly listeners on Spotify and built a
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small fan base here in Austin, Texas. But I've been
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burned before by promotion companies that didn't do much more
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than send a few emails and disappear. Well, yeah, that's
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that's that's the scam. They send a few emails up,
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we tried, thanks for the three thousand dollars. Come back
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around when you have another song, because I think that.
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One will really work.
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So he goes on to say, so, now I'm wondering
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is paying for PR or radio promotions basically a scam
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or are there real legit companies that can actually make
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a difference for independent artists. I got to be very
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careful when I say this, just because my mom and
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sister for the last twenty five years have ran a
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very successful PR company, So I gotta be very careful
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how I say this. For this day and age. If
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you are an artist in music, you do not need
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a PR company. If you're doing a book and you
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want to get on you know, Good Morning America or
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CNN or Fox News, I would hire a PR company
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for that, a reputable one, not one that advertises on Instagram.
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Is radio promotions a scam? It depends on what your
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genre of music is. Here are the genres. I would
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say to do radio promotions in as an independent artist,
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And I mean your song has gotta be outstanding. Not
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that you think it's outstanding, not that your your girlfriend
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or your boyfriend thinks it's outstanding, or your mama, but
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like the general public thinks that it's outstanding. I would
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do triple A, which is kind of all over the
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road Americana music. They play some rock, they play some Americana,
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they play some indie. I would get a I would
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get a radio promoter that specializes.
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In triple A. Uh.
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If you are country, I would do country, but not
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somebody who's going to service you to iHeart channels, by
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somebody who's gonna hit more of the local AM stations.
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You know, a couple of FM, but none of the
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big boys, none of the big boys. If you are Christian,
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I would do Christian. That is pretty much it.
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Like if you if you do.
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Hip hop, I want to waste my time with radio
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promotions for hip hop. If you do metal rock, punk,
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definitely not. If you do pop music, I want to
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waste my time because you take a you take a
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hip hop, you take a pop station.
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This was a couple of years ago.
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They were adding a new song to their rotation, a
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new song now, that could have been Justin Bieber, Lady Gaga, whoever.
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They were adding one to two songs a month to
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their rotation. So as an independent artist, as an up
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and comer, they're not going to even give your song
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a time of day, because, well, who do the fans
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tune in the radio to listen to you or the
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new Justin Bieber song or the new Areana Grande song.
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Same thing with rock.
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Rock, you do have a better chance of sliding in,
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but you're gonna have to go to like college radio,
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and I just don't think it's worth it. But there
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are legit companies out there. But you's gotta know what
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genre of music. Now, if you are to go, if
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you're gonna work with a reputable radio promoter for rock
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or hip hop, you're talking north of thirty thousand dollars.
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And that's even if they'll take you, because a lot
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of times, the more successful these guys are, they'll they're
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not They're not taking anybody. You know, you're gonna it's
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gonna have to be, especially if you're not with the label.
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It's gonna have to be as close to perfect as
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possible for publicity as.
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An artist, I don't think you need it.
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What are they going to do send a press release
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on who's going to pick up a press release? And
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if they did, okay, we're going to service your press release.
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Where's it going? Who's carrying who's publishing press releases? In
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twenty twenty five, and obviously blogs, I didn't even know
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blogs were still around. I didn't even know that was
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something that we're trying to pitch artists on about getting blogs.
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And there's no promoter who's going to make a claim
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of paying me one to three thousand dollars we can
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get you in some record label connections, there's none. If
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you do work with a reputable PR agency or a
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radio promoter and you are independent and the song does
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well and you're easy to work with and easy to
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get along with, they will when they you know, because
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they work with label. I mean a radio promoter does
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they work with labels. Your name will get brought up
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to the to the right people and that label.
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It's just how it goes.
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I mean years ago when I was an R you
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would you would have these rate independent radio guys like, hey, check.
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This band out.
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Because everybody, everybody in the industry wants to be the
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one who says I discover them and I got.
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Them this, This is how it goes. It still happens
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that way.
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So he says, I'm trying to figure out how to
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tell the difference between investing in my career and wasting
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my money on empty promises. I think, first of all,
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if anybody hits you up on Instagram.
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I've said this before. Anybody hits you up on Instagram
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or x or Facebook and they're promising you the moon.
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For one thousand to three thousand dollars, it's a scam.
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You want to look for any time you're talking to
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anybody in the music industry that wants to work with you, you
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got to look for stuff that isn't absolute. So somebody says,
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like this is a hit song, we're gonna get it
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to number one, it's a scam because they're not going
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to bank their reputation because they don't know if it's
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gonna go to number one. What you want to look
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for is when people say stuff like I really love
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the song I really think it might do well at radio.
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I'd love the opportunity to work with you, X, Y,
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and Z. Now, granted, they're not going to do that
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over DM, and they're not going to put their numbers
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out there what they charge because they're competitors.
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There's there.
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You know, radio promotions is a cutthroat industry. So if
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I can find out, because you widely broadcast, how much
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you charge, then my competition can undercut me. They can
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go to my contract with a certain label I work with,
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undercut me. So when you're looking at if it's a
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scam or not one, if they're trying to do business
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over direct messages, it's a scam if they have a website,
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and a lot of these guys don't. But if they
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do and they list their pricing on the website, you're
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gonna go what. But trust me, it's a scam because
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people do not in this industry. People do not advertise
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their prices. You can't go to William Morris's website and
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find out how much did it cost to book an artist?
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Because especially even with radio promotion, like every time I've
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ever dealt with anybody in radio promotion, it's kind of
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a case, like, what's your budget? And if you have
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a radio promoter who really loves your song and he's reputable,
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it's what's your budget. I had guys when I was
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working with labels, I'm like, I don't have a big
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marketing budget. They you know, label they not give me
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a big marketing budget for this, and they'll come down
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on their price, so they'll say I can't do it,
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but they're not going to advertise their price. So how
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do you invest in your career? Well, first and foremost,
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you're smart because you have taken the time to pause
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and think, and that's an investment because you're not just
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like blowing money, getting discouraged, getting burned, becoming jaded.
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But I will tell you this right now.
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Anybody who's promising you playlist placement, blogs, radio stations and
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getting you in front of record labels as a scam.
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There's no company I know of who promises you all that.
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There's not. Each one of those.
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Is independent and the thing is about we can get
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you in front of record labels. So now they're acting
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as an r. The thing about anar, guys, you have
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to understand is they like to fly under the radar
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because they don't want to get bombarded. They don't want
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people showing up at their house, so they're not going
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to advertise it. They're not gonna, you know, be hitting
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up random artists and saying, I'm an A and R director.
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Pay me three thousand dollars as for the monthly retainer.
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A lot of times when you work with radio, you
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will pay an initial upfront deposit whatever it is. You
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might get quoted ten thousand dollars to have a song
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worked by a reputable radio promoter, and you're gonna have
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to pay three grand up front, and then you're paying
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them every month while they work that song. I don't
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like paying people a huntred upfront because then there's no
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motivation and you don't really say you don't say what
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kind of music you do, you don't say where you're from.
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So based on what type of music you do, I mean,
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if you do EDM, you don't need any of this.
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You know what radio station is going to play you,
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what blog's going to talk about you, what blogs around
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Still and playlist placement, We've talked about this. Playlist placement's
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a scam. It's an absolute scam all day long. He
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goes on in his email. Have you ever seen an