June 16, 2024

Mattrix Minute: Music Business Newsletter

Show Notes
Transcript

Music industry veteran in marketing and A&R Director Matthew Rix is excited to announce the next thing to help you the artist achieve ultimate success in the music industry with the Mattrix Minute: Music Business Newsletter.
Matthew spent well over 25 years of his life working with artists for different record labels and since 2014 he has specialized in helping artists with his music business program “Mattrix Minute” and live speaking events, now it’s time to answer your questions in the music industry with the Mattrix Minute: Music Business Newsletter, absolutely free to submit your question at MattrixMinute.com

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Hey, this is Matthew Rixon. Before I tell you what

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we're gonna do, let me tell you who I am.

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For those who don't know, I started in radio at

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fourteen years old. I was I hosted a rock radio

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show on a network in Nashville, Tennessee. I was live

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in seven states every Saturday night from ten pm till midnight.

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And because of that, at sixteen years old and traditional

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education just wasn't really my thing and growing up in

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a music industry family, I was hired at JIVEBMG Records

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to do rock radio promotion. And for those who don't

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know what rock radio promotion is or radio promotion is,

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you call your radio stations and you try to get

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a number one for your artists, You try to get

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radio play. After doing that for a few months and

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with some corporate adjusting, I became a regional promotions coordinator.

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And a regional promotions coordinator is you take a segment

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of the country that is yours and you handle three things, retail,

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video and radio. And to show you how long I've

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been in this industry and what kind of dinosaur I am.

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Video promotion was calling video shows around the country or

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around the world, working with the channels that did play

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music and now it's just YouTube, which is better for artists.

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And I did retail promotions. You contact retail stores and

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you got an ours coming to town. You want to

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do an autograph signing, here's some posters for your windows,

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and that's non existent, and radio now is hanging on

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by a threat. After doing that for a little while,

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I got tired of rush hour traffic, and I was

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like nineteen at the time, and so I went out

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on the road with bands and I started doing merchandise

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and road managing and did that for a few years

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and made some wonderful friends and got some great experiences,

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and then because of that, got tired of sleeping in

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hotels and buses and airports and eating catering. That I

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came back and started working for record labels in my

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early twenties, and I started off at Sony and then

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went to Warner Brothers and back to Sony and discontinued.

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I was doing marketing. Then I went into an r

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and continued to do that and worked with some great

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bands and made some tremendous friendships that are lifelong, and

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in twenty thirteen, at the end, just spending way too

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much time on Twitter talking to artists, hearing the advice

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that they were they were receiving from people, or these

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people out there who wanted to help them. But one

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of the charging five hundred bucks a month or whatever,

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I decided to start the Matrics Minute, which was a

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one minute daily music business program that's still available on Spotify,

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Apple Music. It's still literally getting millions of plays a

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month all over the world, and I'm very humbled by that.

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Ten years later, and because of that, we started traveling,

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doing conferences, putting on our own events. We traveled everywhere

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between twenty fourteen and twenty eighteen, and that took a

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break from that and started doing some other things in

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the industry. Now, the thing that I have been sitting

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on and I've been waiting on, and I've been trying

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to figure out how we're going to do this is

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the Matrics Minute music business newsletter. And what this is

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is you go to matricsminute dot com, you click on

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the submit your question, you fill out, You fill out

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whatever your question is. Whatever you have going on in

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the music industry, whether it be record labels, whether it

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be band members, whether it be marketing, publishing, merchandise, whatever

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it is, whatever question you have that's kind of stumping

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you or you just don't know what to do. Go

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to matrics minute dot com, click on submit your question,

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submit it, and then what will happen is that I

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will respond like how you're watching this or listening to

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this right now. Not only will you get the tools

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what you need to help for your career, but there's

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probably an artist somewhere in the world, could be on

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the other side of the world who's going through the

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exact same thing. You'll be able to help artists with

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what you're going through because they're probably going through the

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same thing. So we can all just collectively come together

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and just become better, smarter, bigger artists. And that's my

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goal and that's been my passion since day one of

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the the music industry. So go to matricsminute dot com

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click submit a question. It's absolutely free. I don't have

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anything to sell you, I don't have anything to charge you.

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Coming up in the next couple months, we're gonna have

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a thirty day map for you guys that if you

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followed every single day, you check in every day with

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this paper, you do your assignment, you do what you're

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supposed to do, you're gonna see tremendous results over the

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thirty days, And right now, we're currently doing that with

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a bunch of artists just privately, just kind of like

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our beta testers, and I'm really excited to roll that

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out for you guys later on this year, But for

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right now, go to matricsminute dot com, submit your question,

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and until next time, let your dream be bigger than

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your reality.