Feb. 24, 2026

Music Business Education

Music Business Education
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Music Business Education
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In this episode of the Music Business Newsletter with Matthew Rix, I read an email from a 20-year-old college student who is currently finishing his second year of college. He has been leaning hard toward switching his major to music business. He loves music, but he is realistic enough to know that being an artist isn’t the only way to be involved in the music industry.
#musicbusiness #musicindustry #musicindustrysecrets #matthewrix #upcomingmusician

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Hey, this is Matthew Ricks, and today on the Music

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Business newsletter, we got an email from an artist who

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wants to know if he should go to college to

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get a music business degree, and he figured he should

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ask the high school dropout. But before we get started,

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if you've got a question on the music industry that

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you'd like for me to answer, just go to Matthewicks

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dot com click submit your question, give me as many

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details as possible, and we will answer it here on

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the channel. Now for the email, he says, Hey, Matthew,

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I am twenty years old and currently finishing my second

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year of college. I went in undecided, but over the

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past year I've been leaning hard towards switching my major

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to music business. I love music, but I'm realistic enough

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to know that being an artist isn't the only way

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to be involved in the industry. I'm more interested in

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the business side. Management, labels, publishing, an are that kind

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of world. So basically anything that's not an artist. So

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you want to have a long career, you want to

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have a longevity. That was actually my thing. Like I

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was a drummer. I had I had drum endorsements with

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Pearl and Sabean symbols and pearl drums, and at like

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fifteen years old, sixteen years old, and then I got

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hired at Jive Records, and you know, I got a

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music industry family, and so you'd see these guys who were,

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you know, my age now forty five years old, still

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like fingers crossed that they're going to still get a gig.

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And I remember being like sixteen years old and just

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being like, eh, this is kind of pathetic. And so

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I kind of deviated at sixteen and just kind of

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gave up drums, quit the band I was in, and

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just devoted my life to the business side of things.

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He says, Here's where I'm conflicted. On one hand, a

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music business degree sounds practical. Classes on contracts, publishing, copyright royalties, touring, marketing,

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all things people say artists and managers should understand. I

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liked the idea of learning the structure instead of guessing

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my way through it later. I also hear a lot

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about networking and internships being built into these programs, which

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feels important in industry that is run on relationships. So

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you're not wrong about if you went you don't tell

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me where you go to school. You don't tell me

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where you're at. But you know, if you're in LA

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or New York, or Nashville, Miami, even in some Atlanta

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and you go for music business, the likelihood that you

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can get an internship very good. I think the one

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good thing about going to college would be to learn

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contract But when I was sixteen years old and I

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was working at Jive Records, one of my jobs as

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a regional promotions coordinator was I was also in charge

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of the interns. I was pretty demoralizing for a twenty

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one year old. Their boss is a sixteen year old

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tenth grade high school dropout, And that was the reality

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of the situation. I would say, right now, if you

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want to go and I mean, I get a business degree.

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If you're gonna stay in college, I get a business

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degree maybe and try to become a lawyer. Some of

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the best managers are lawyers, because you know they don't

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need to hire a lawyer to read the contracts. But

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to go to school to do music business, the only

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reason you would do it is for an internship. Now,

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if I was you and I was twenty and I

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was in your situation, and we'll continue to read the email,

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but I'm already just you know, maybe do a semester

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or two of music business with an undergrad and being

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a lawyer or business management, get the internships, start making

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the connections, and then deviate and out smart everybody. He says.

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On the other hand, I keep reading posts online from

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people saying the degree didn't actually help them get hired.

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Very true, that most of what they learned could have

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been picked up through experience, internships, or just being in

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the scene. That is absolutely true. That's why I'm telling

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you I'd go for a business degree or a law degree.

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He says. Some people even say the industry doesn't care

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about degrees at all. They don't. The only people who

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care about degrees if you're going to do music are

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usually the parents who are like, well, if you want

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to do music, then you got to go to college

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for it. I mean, I know, like drummers who went

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to college on a drumming You know, they got a

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drumming degree and they never did anything with it. He says.

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The music industry doesn't care about degrees, just who you

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know and what you've done. Very true. He says, that's

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the part that scares me. This degree isn't cheap, I'd

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be taking on more student debt, and I don't want

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to spend years paying off loans for something that doesn't

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actually move the needle. I don't want to confuse feeling

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prepared with being unemployable. I in twenty fourteen, I got

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invited to Full Sale University as a to speak and

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to judge a talent show or something like that. And

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at that time, Full Sale was like the premier music

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business school, and he had Belmont, which Belmont's really gotten

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into like nursing now, and then there was Full Sale.

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And not proud of this moment, but it is part

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of history. I was. I was drinking at the time,

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and I was pretty drunk, and I got up there

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to speak and I just started railing on music business education.

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And I actually got banned for life from Full Sale

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University because these kids were paying I want to say,

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I was like thirty thousand dollars a semester. Theybe it

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was fifty thousand a year. It was something. And I'm

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just up there like I'm a tenth grade high school dropout.

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And I've never I've never actually hired anybody who had

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a music business degree. And the reason why I never

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did and still have. It is because education is about

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you getting the right answers. Well, the problem with the

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music industry as we have too many people who are

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looking for the right answers. They're not taking risk, they're

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not stepping out on the ledge to see what, you know,

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what could happen. I think it's important for you to

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understand the business to make connections. But you know, if

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there's fifty kids in your class all going for the

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same things, it's just really hard for you to deviate.

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I think it'd be far more beneficial. Now, once again,

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we don't know its city you're in or anything, but

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I think it'd be far more beneficial if you were

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to work at a club or find a band that

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you really like and you know, start working with them

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on the side, on the free while you're working on

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your degree to take out more student loans. Because let's

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be honest, they're an entry level job in the music industry.

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You're not going to get hired as an R in

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the beginning. You're not going to get hired. If you

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get hired and publishing, it's going to be like a

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publishing administrator or something like it's low man tone poll.

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You're probably making thirty five grand a year, forty grand

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a year. If you've got a mountain of student loan debt,

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it's gonna take you forever to pay it off. A

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couple of years ago, I had a friend who was

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not really in the music industry, but he was applying

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for a job at Universal and it was like in

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the computer analytics department or something like that, and he

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was shocked at how cheap they paid versus like the universities,

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because you know, Universal is huge, but he was working

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with the universities and he thought maybe the music industry

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would be better. But he was shocked with how cheap

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they pay. And I told him, I said, because dude,

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people will go work for these labels for free so

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they can be around the artists, so they can build

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themselves up the ladder. They know this, and that's why

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they can pay peanuts on the dollar. For you to

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want to get into an R and r's debt, an

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R is absolutely dead. But if you can get a

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business degree or contract law, become an artist manager, do

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it right. You don't have more connections than you ever

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would at a record label, he says. So here's what

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I'm trying to understand. And this is why I'm asking you.

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Does a music music business degree actually open doors? Absolutely not?

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Or just explain how doors work? Or do you want

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me to explain how doors work? I mean you got to.

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There's a couple of ways that you can get your

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foot in the door in the music industry. One of

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them is work with something or someone that everybody wants

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to work with. You'll have your phone ringing all the time.

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Another one is to just be around and don't be

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a douchebag, like you know, work at a venue and

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start to know the artist. I can't tell you how

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many like people became roadies by working at a venue

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broke down an artists. Then they were looking for a

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merch guy or a drum tech or guitar tech and

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they're like, oh yeah, it's called Bob. That guy was

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really sweet. You know. Volunteering your time, like volunteering at

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a radio station or at a you know, at a

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club or whatever. Like that's stuff. That stuff helps. I

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don't really know a lot of people that are like, oh, wow,

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you got a music business degree, Like, well, you get

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to pick what job you want now, like you know,

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spind the wheel and figure out your job. It doesn't

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really work that way. He asked. Do employers in the

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industry take these degrees seriously? Not at all, because most

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people in the music industry don't have a degree in

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music business. They if they have a degree, it would

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be a business management degree, a law degree. Most of

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them are you know, flunkies. They dropped out of college,

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they dropped out of high school, he says. Or do

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they even care about or do they care more about experience?

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They care more about if you're a cool person, if

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you're easy to work with, easy to get along with.

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You know, are you a leech? Are you gonna embarrass them?

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I mean, we were at an email a couple of

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months ago from a band who was like showcasing for

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record labels, and then they got their president of their

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management firm kicked out of a bar because they got

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too drunk. Like stuff like that is important to me.

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Make sure that you don't embarrass yourself in the company

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that you might be working with, he says. Is the

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networking from school genuinely valuable or is it overstated? It's

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not great? I mean, I think that colleges tell you

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how great it is, but in reality, you know, anytime

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I've talked to somebody who has a music business degree.

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Anytime that I've talked to anybody who has uh, you

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know this this higher education attitude when it comes to music,

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they're usually insufferable. If I'm gonna be honest with you,

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like they just usually just have like they don't they

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it's they They live in a black and white world,

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and in the music industry, you have to live in

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the gray. It's just the way it is. He says.

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Would I be better off majoring in something broader and

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learning music business on the site? Yes, business degree, law degree.

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I'm telling you, become a lawyer. That's a that's a man.

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Oh my gosh, Like nobody's gonna screw with you. Now.

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The problem, the one problem with lawyers are is lawyers

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usually aren't like the coolest people in the world to

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hang out with. So you have to figure out how

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to be like the cool manager bro but also like

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illegal titan, if that makes sense. He says, If you

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were starting over today, would you choose school? Absolutely not?

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Absolutely not. I am I would never now if I

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was starting over, I would have I would have made

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one hundred and fifty changes to the stupid things I

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did in my teens, in twenties and well in thirties.

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But I would have never been like, oh yeah, let

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me go to Belmont. Let me not work at Jive Records,

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let me go work at Belmont. Like no, that was

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that would have never happened. But you also are seeing

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a lot more people not going into the music business program.

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That's why you see in places like Full Sale they're

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getting more into like the gaming side. Belmont's getting more

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into nursing because it's people are realizing you don't need

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the music business education degree to make it in the

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music industry. He's got to be harder working than everybody,

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build better relationships than everybody. And I was smart everybody.

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It's that simple, he says. I'm not expecting a perfect answer.

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I just want an honest one. I don't want to

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chase a dream blindly, but I also don't want to

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play it safe so that I missed my chance to

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build a real career in the music industry. Any perspective

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you have would mean a lot. Thanks for reading, Bob.

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I mean, do not rack up debt to get into

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the music industry. Just don't. If once again, we don't

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know what city you live in if you live in

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a big city, man, you can find some artists that

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you can work with, that you can help develop, that

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you can manage, that you can book shows for, that

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you can help promote. You're not gonna do it, you

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know you're not gonna get paid, But right now you're

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just looking to build connections. You're looking to build your chops.

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Your first couple of artists you work with are probably

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gonna suck, and you're gonna suck at the job. So

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it's kind of a perfect, like sucky match made marriage

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in heaven. But I definitely would not get a music

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business degree at all. I mean, if I'm going to

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be so bold, i'd say I think they're all scams

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because they teach you. Yeah, I mean, you got the

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portions of the contract law and stuff like that. That

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are great. But let's think about people who got a

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music business degree twenty years ago. Spotify wasn't a thing,

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Streaming wasn't a thing. YouTube I think was probably a

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dating app at that point. Still, so everything they taught

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you about, like CDs and all of this, none of

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it actually matters anymore. It's all you know, a digital

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ran the tables on everything, so you learned all of

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this stuff and got perfect grades and got this degree,

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and it doesn't matter. It doesn't matter at all. So

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the industry is rapidly changing, and if you go for

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a four year music business course, it might be obsolete

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by the time you graduate. So save your money, do

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not go. And here's the other thing. Most professors in

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music business schools they failed in the music industry. They're

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just really good at talking. So this may be also

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a plea to get full sale to you know, unban me.

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I was drunk y'all. Anyways, thank you for the email.

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Let me know what you decide. And if you have

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a question on the music industry that you would like

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for me to answer, just go to Matthew Riggs dot

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com click submit your question, give me as many details

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as possible, and until next time, I will talk to

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you later.