Jan. 28, 2026

What Actually Makes an Artist Legendary?

What Actually Makes an Artist Legendary?
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What Actually Makes an Artist Legendary?

In this episode of the Music Business Newsletter with Matthew Rix, I read an email from a nu-metal band asking a question most artists are afraid to say out loud:
How do you become a legendary band not just another act that had a moment?
They’re not looking to be a throwback.
They’re not chasing nostalgia.
They’re not satisfied with being “pretty good.”
They want longevity, impact, and a legacy especially in a genre many people think already peaked.
In this episode, we talk about:
 • What actually separates legendary bands from successful ones
 • Why talent alone never creates legacy
 • The role of identity, culture, and mythology in heavy music
 • How bands stay relevant without chasing trends
 • Why some genres never really die — they just evolve
 • And what artists misunderstand about longevity
This isn’t about streams or virality.
It’s about building something that lasts beyond cycles and algorithms.
If you’re in a band that wants more than momentary success this episode is for you.
Have a question about the music industry or building a career?
Go to https://MatthewRix.com and include as many details as possible.
#musicbusiness #musicindustry #upcomingmusician #musicindustrytips #matthewrix


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WEBVTT

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Hey, this is Matthew ricks and today on the Music

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Business newsletter. We got in our email from an artist

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who wants to know how to become a legendary band

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and not just like every other band.

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That fades out after a couple of years.

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But before we get started, if you have a question

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on the music industry that you'd like for me to answer,

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just go to Matthewrigs dot com click submit your question. Listen,

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I don't need you to become a member. I don't

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need you to buy a book. I don't need you

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to book a coaching program. I don't even have any

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of those. All I need you to do is go

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to Matthew Rigs dot com click submit your question, give

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me as many details as possible, and we will answer

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it here on the channel. Now for the email, he says, Hey, Matthew,

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I'm going to sound ambitious. I love ambition, all right,

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he says, maybe even arrogant. Now I don't love arrogance,

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but you know, let's see.

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Where this goes.

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He goes, I'd rather be honest than pretend I'm aiming small.

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I'm in a new metal band.

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Yeah, I know some people think that genre had its

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moment and died in the early two thousands. I believe it.

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It's resurrecting. I would agree. I mean, I don't know if.

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New and e W.

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New metal bands are having an impact, but I know

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the legacy artists are definitely having another moment in the sun.

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And some of those bands were. I mean, I never

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liked corn.

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Limp Biscuit had some cool songs, not really like the

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genre wasn't really my thing. But I mean, who's not

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listening to Rolling by limb Biscuit and ain't and it

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ain't just and just ain't rolling in the car? I mean,

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but it's definitely having a moment right now, and we're

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all waiting for what's coming out first GTA six or

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a new System of the Down album.

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But anyways, I digress. He says.

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We hear it all the time, but the truth is

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that sounds still connects when it's done right, without a doubt.

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It is definitely Here's the thing about here's the thing

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about the new the new metal sound. If it is

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done right. A lot of times it is not done right.

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It is it's a botman. It's you're rocking out to it,

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that is for sure.

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He says.

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Heavy emotional, aggressive, vulnerable. It hits something real for people

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who feel like they don't fit clean categories. Okay, I disagree,

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but I think it's I think it's rap music for

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people who don't like rap music, and I think it's

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metal music for people who don't like metal music. But

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we are allowed to have our different opinions.

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He says.

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We don't want to be a cool throwback band or

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a nostalgic act. Well, you can't be a nostalgic act

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if you weren't around back.

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In the day. But now I don't think you tell

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me how old you are in this email, He says.

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We don't want to be the local band that people

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say is good but forget about a week later. We

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want to be legendary. What artist doesn't want to be legendary,

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you know, like what ours is?

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Like?

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Yeah, I think I'll devote the next twelve years to

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this and then, you know, probably just like give up

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and hope that nobody remembered me.

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He says.

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We want to be the kind of band people talk

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about years later, the kind of band that defines a moment,

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not just survives in it. Okay, good goals, Okay, you

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got to be incredibly smart. You gotta watch your money.

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You got to keep your egos in check to have

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that type of career. Anyways, he says, we've been grinding

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for a few years now, writing, constantly, playing shows, recording

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on our own dime. We are tight live, We've got identity.

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People who see us get it. But that's where the

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questions start because being good clearly isn't enough.

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No, it's not talent. Talent is secondary to your marketing.

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He says.

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Every band says that they want to be legendary, yes,

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but most of them don't even know what that means

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beyond streams or ticket sales. We're trying to figure out

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what separates bands that lasts from bands that disappear. There's

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a few things, Like I can tell you this. When

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I was an A and R. You'd sign a band

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and you go, they're gonna be They're going to hate

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each other by the end of the first album because

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there would just be way too much ego. You know,

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you got some dude who's listening to his girl. She

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thinks he should go solo, and you're like, he's the

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bass player. You got a guy who wants to write

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songs and they're not good, but he can't take no

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for an answer. You get people who get really bad managers,

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horrible man I can't tell you how many bands I've

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seen careers were destroyed because they got really, really terrible managers.

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People always want a dog on, like don't sign a

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bad deal or whatever. I've seen more careers ruined because

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managers ruined them because they overplay their hand.

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He says.

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We're trying to figure out what separates bands that last

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from bands that disappear, especially in a genre that people

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think is already over. I don't think everybody thinks that

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new metal is over.

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I mean brand New World Festival in Vegas is massive massive.

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That's not you know, that's not That's not some band

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playing at the county fair like.

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That's a massive festival. So I don't.

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I mean, I think you guys, you keep saying how

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everybody thinks it's over. I don't think that's true. Is

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it mainstream? No, But I don't think a lot of

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rock is mainstream these days. And I think a lot

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of rock you have your back against the wall because

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it's not mainstream. But also most people are trying to

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do the singer solo thing.

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Or the pop thing or the hip hop thing.

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And I think bands right now, if you do it right,

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you can kind of sneak in because there's not a

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lot of competition there, not if you're young, if you're

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in your fifties and you're playing covers, and yeah, it's

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loaded with people.

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He goes. So here's what we're really asking.

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What actually makes a band legendary instead of just as

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successful for.

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A moment type of band.

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What makes a band legendary is you gotta be around,

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like you got to keep putting music out. I think

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you know, you see a band that's been around for

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twenty years and they've had fifty members, and some of

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these bands don't even have an original member anymore. That's

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not a legendary band. That's actually a cover band who's

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getting paid good money to be a cover band. I

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think you take something like Metallica.

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Now.

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Has Metallica made great albums the last fifteen years, No,

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absolutely not. But for the most part, they've stayed consistent

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with who they are. They've had the same band members,

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minor minor drama, and they got a diehard fan base

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who will pay a thousand dollars a ticket. That's a

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legendary band. On the flip side, I think you can

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have some bands who've been around for twenty years and

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they constantly have new members.

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There's constantly drama here. We'll use Jane's addiction.

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They came back on their reunion tour and it got

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canceled halfway through because the lead singer flipped out on

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stage and started attacking his band members. Your legendary, I

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just don't think your band is. I think you're very niche.

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So I think that what you have to do is

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you have to model yourself after a Metallica and Aerosmith.

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I wouldn't even put Limp Biscuit in that legendary category.

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I probably would put Corn in there just because they

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didn't really take a hiatus or anything. But I mean,

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you even go back to like early two thousands of

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rock like bands like Lit.

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One day you woke up and they were a country band.

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Now, like what? And then that bombed and then they

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went back to playing rock. That's not legendary status. Legendary

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is this is who we are. Take it or leave it.

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Fans are gonna love it. And they did like a Metallica,

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like an Aerosmith. And now you can say there and

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say yeah, but their albums have sucked well, yeah, Aerosmith

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has made their last few albums were terrible. Metallica has

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not made a good album in years, decades, but their

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fans still lead it up.

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You know.

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It's like, my favorite band of all time is Rancid.

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Shout out to Rancid. They put a new album out.

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I listened to it as soon as it comes out.

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I go see him a concert. Are they making new fans?

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Probably maybe, But the fans who love Rancid, they love

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the new stuff. They might it might not be out

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and out come the wolves, just like for Metallica, it's

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not black, but you still love it because that's your band.

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And so a legendary band is somebody who just stands

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to test the time. I mean, if if you're doing

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this for twenty five thirty years. Ransom's been around almost

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thirty years. They've had one member change one in thirty years.

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Metallica's had what two. I don't think Aerosmith up until

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the one guy quit just a couple of years ago,

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I don't think they had a change. That's legendary status.

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And they didn't like none of those bands like Deviated.

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You know, they weren't like doing metal or rock or punk,

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and then like next to them they did like you know,

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eedy m. They stayed consistent because kind of a take

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it or leave it. It's a legendary attitude that works

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over time. He says, is it about music first, or

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culture or timing? It's all three. You gotta it's got

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to hit. It's all got to hit at the exact

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same time. Your music's got to connect with people, the

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culture's got to be ready for you.

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And the timing's got to be perfect.

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I mean, I can't tell you how many artists over

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my twenty some odd years in the music industry that

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I was like, if this album would have came out

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five years later, it would have been huge. I've signed

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those bands where I'm like, this is gonna be huge.

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The market wasn't ready for it, and it bombed. And

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then five years later you watch that genre just blow

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up and you're just like, what, Like, I we broke this,

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but nobody cared because it wasn't ready yet. I think

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of all the emo bands that came out in early

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two thousands and it just wasn't their time yet. And

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then in two thousand and eight, mal Emo hit.

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And it was it was huge. Rap had that pretty

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much for about thirteen fourteen years. It's kind of dying

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out now, you know. It's why you don't have rap.

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You know.

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Wraps Nott hasn't been on the charts in a while.

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Their moments kind of fading. But for the longest time,

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it was like people were scrambling just looking for the

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new hip hop stuff.

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So it is about music.

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I think music does come first because you got to

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love the music you're playing. The culture's got to embrace

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it in the time.

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He's got to be perfect.

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Metallica hit at the perfect time. I think if Metallic

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Metallic would have came out ten years later, it would

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have never done anything because the market had already changed

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to grunge and all that. He said, how important is

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visual identity, mythology and message.

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It's a proven fact that people.

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Like looking at beautiful things. So if your band's made

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up of, you know, a bunch of mutants, you're gonna

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have to try to then become slipped out and wear

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a mask. He says, do legendary bands chase relevance or

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do they create it? They create it? I don't think

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here's the thing. I think every band has the goal

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of we want to do this for fifty that's their goal.

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I don't think they're like making music for fifty years

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down the road people are gonna still listen to it.

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I don't think, and I hate the Beatles. I think

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the Beatles are one of the most overrated bands of

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all time, always have. I don't think they made Sergeant

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Pepper thinking in twenty twenty two is still gonna get

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a million plays a week. They just did it because, well, one,

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they're out of their minds on drugs. But I think

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they did it just because it felt right. So I

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think that I think a trap that a lot of

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artists fall into. You're kind of on the same path,

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but maybe a different road that's gonna lead to the end.

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You know, we'll get the emails from the artists who

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want to know, how do I be, Like I write

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the song, can I get successful? I think that your

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band is falling into the trap that like, hey, I'm

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gonna write the song, and you know, I don't even

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like doing this genre music, but I'm gonna do because

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it's popular.

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It's gonna make me money. I think that's a trap because.

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You're like, we're gonna write music that's gonna be legendary

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and we're gonna be around for fifty years. Well what

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if you're not. What if you're only around for forty years,

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you're gonna still be happy with that? Is I do

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legendary bands chase relevance or do they create it? He says,

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And how do you stay true to something heavy and

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emotional without becoming a parody of the past. I think

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any band that's been around doing the same type of

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music for decades is sort of a parody of the past.

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I mentioned Rancid Rant has been around thirty years. I

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remember seeing them twenty five years ago. When they play

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time Bomb, it takes me back to high school. I

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know exactly where I was the first time I heard that,

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and you kind of relive the glory days.

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I mean, I think that like.

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Brand New World when we were young, festival all these

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like legendary hip hop festivals. It's a nostalgic play, like

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you are a parody of the past. Now, I think

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where the difference is is like you will see bands

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who are just like cosplaying seventies rockers or eighty rockers.

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Now that's a parody like that is like it's almost laughable,

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Like you're just going to like, Okay, you're kind of

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a circus act, so you don't.

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Want to do that.

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I think you stay true to what you want to do.

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I think you as a band stay tight like personally,

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I think you try to make the best music possible.

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Don't fall into the trap of well, we're a new

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metal band, so we have to do X. Just do

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whatever feels natural, but don't do it to chase money

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or legendary status or whatever. Because most people who try

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to be legendary they flame out in two years. They're

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not being honest with themselves.

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He says. We are not.

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Afraid of hard work, We are not afraid of being misunderstood.

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We just don't want to waste years doing things that

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don't move as closer to becoming something that actually matters.

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Don't worry about wasting time because if you're honest with

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yourself and you have a band of brothers and people

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can feel that passion and excitement, whatever the numbers are, you're.

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Going to feel successful.

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You're going to look back and be like, that was

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the time of my life.

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He says. We want longevity, we want impact, and we

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want to leave a mark state. Then then have a purpose.

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I think, I think a lot of music today you

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don't have a purpose here, just like write music, like

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I want to get rich, I want to be famous.

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Like a lot of the legendary bands were birthed out

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of something pain, you know, struggle in the country, struggle

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in their community, racism, you know, being put down by

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the man. I mean, look at gangster rap. Gangster rap

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was birth out of us against them. Punk was birth

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out of us against them, against the status quo. Rap

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was birthed out of you know, Gangster rap was especially

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birth out of us against the police and you know,

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white people and all of that.

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So you got to have a purpose for why you

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do what you do.

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And it just can't be like we want to make

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a ton of money, because that's just it's never gonna

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feel rewarding, because there's always there's like you're just writing

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then to just collect to check. He says, if you

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strip away hype, trends and numbers, what actually separates bands

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that become part of music history from bands that just

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had a moment sticking around, having huge numbers, having a

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cultural impact, having people who will I mean, look, I

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always us to tell bands. I'm like, you are not

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at the place you want to be until somebody gets

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a tattoo with some reference to your band or your song.

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And now you know, this is ten years ago, and.

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Now tattoos are far more prevalent, and so how many

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how many Metallica tattoos you think there are in the world,

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you know of some reference to the band or one

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of the members or their name or whatever. That's iconic

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status right there, when you've moved somebody enough that they

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want to brand themselves for the rest of your life.

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I mean, I got a Chicago White Sox tattoo.

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That's my team.

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Should be a good year this year, but it hasn't been.

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But through it all one hundred and twenty one lost season,

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that was my team. And I think that that's where

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you get to the point of where you're like, Okay,

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we're making a difference in the world, and that's that's

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legendary status. When someone's like, I got your tattoo. I

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always found it funny when you'd meet a you meet

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a woman and she'd have like an Alkaline Trio.

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Tattoo and like, okay, yeah, that's cool.

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Band, Like Matt Matt Skiba. He's an awesome, awesome dude.

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But I think tattoo really okay. You know, it's like, wow,

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that band really impacted you. That's awesome. That music would

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have that effect. It'd be like I'm getting this thirty

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years down the road. Fifty years down the road, I

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know what this means, and to that person's a legendary artist.

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So I think that also. You know, on that topic,

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you got to figure out, like what does legendary look

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to you? Is it is it five hundred people who

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will get your tattoo or is it five hundred thousand,

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Because I think you should be happy with either, and

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you should strive for either. You know, be realistic on

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where you're at, be realistic on the genre you're making,

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in the time, in the world that you're at, and

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where the culture is, and work your butt off and

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try to get to arenos. There's nothing wrong with striving.

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Just don't sacrifice your art or each other in the

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band to try to get there. Because I appreciate your time.

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Bob the New Metal band guy, Well, Bob, thanks for

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your emailing. If you have a question on the music

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industry that you'd like for me to answer, go to

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Matthewricks dot com click submit your question. Give me as

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many details as possible, and we'll answer it here on

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the channel.

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I am Matthew Rison. Until next time, I will talk

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to you later